The New York store is divided into two spaces. Sharp geometric details in a white enveloping interior in the front, contrasting with the more subdued atmosphere of the all-mirrored fitting room area in the back. The mirrored ceilings dotted with club grade spotlights evoke a rave ambiance dear to Nicolas Di Felice , and respond to Courrèges’ emblematic white monochrome atmosphere.
The store conceptualized by the. belgian architect Bernard Dubois draws its inspiration from the codes established with Nicolas Di Felice for the historic flagship store Rue François Premier in Paris, which reopened in September 2020.“Bernard has a radicality and an idea of minimalism that I love,” Di Felice says of the architect.
Di Felice makes a point of keeping prices on the accessible side of luxury.“You know, back in the day, André was speaking to the young generation. I knew from my first week that it was part of the house, So I really want young people to be able to afford the clothes; to make it, let’s say, more accessible.”
The Courrèges boutique is located at 104 Grand Street. www.courreges.com
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