Marc Jacobs and actress Winona Ryder have cultivated a fashion friendship for the ages

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After partnering for many campaigns over the years, the designer tapped the Stranger Things actress to model the brand’s latest bag, where she perfectly channeled her signature Tim Burton goth-girl persona.

2002 – the Beetlejuice actress’ was found guilty of theft after shoplifting over $5k worth of merchandise from the Beverly Hills location of Saks Fifth Avenue — including a $760 Marc Jacobs floral cashmere top. She later wore a Marc Jacobs sweater dress from his Fall/Winter 2001 collection to the trial itself.

2003 – The pair first worked together nearly 20 years ago, when Ryder was the face of Jacobs’ Spring 2003 ad campaign, photographed by Juergen Teller.

2007 – The pair go on to attend the Met Gala with one another, celebrating “Poiret: King of Fashion.”

2015 – Ryder starred in the Marc Jacobs Fall/Winter campaign.

2016 – Winona was named the face of Marc Jacobs Beauty campaign.

2022 – Winona’s back as the face of Marc Jacobs’s campaign for its new J Marc shoulder bag, shot by Harley Weir and styled by Emma Wyman.

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