While she’s had our hearts since Juliye hit the tabloids and the documented Diesel love affair infiltrated our feeds, Julia Fox has also had our wallets.
Post-Juliye she’s continued to give us plenty of memorable moments from her vocal fry ‘Uncut Gems’ (BTW INCREDIBLE film, lead by Adam Sandler in a roll unlike any other he’s over portrayed) quote to ‘I did it myself’ to her admirable paparazzi encounters. Julia wants to be remembered as fierce AF and her latest shoot paves the way for that legacy.
At the epicenter of her headline-making era, she’s consistently been a loyal Diesel ambassador. Launchmetrics, a leading industry resource for measuring brand performance and ROI, estimates that between Jan. 4 and Jan. 15, Fox generated $629K in media impact value (MIV) across 181 placements for Diesel. Completely randomly, Diesel — regaining some of its early-2000s relevance — is in the midst of a brand refresh under new Creative Director Glenn Martens, and the clothes worn by Fox are from his first collection, which just hit stores. Diesel Store
A lucrative, trendy, match made in media heaven.
Photography: Torso Styling: Ursina Gysi
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