“I think I am yearning for escapism,” says Prisca Franchetti over Zoom. “It’s something I need and I think my customer needs too.” After taking over a year off, Franchetti is back with a cheeky new collection photographed on friends and models, paparazzi-style, on the streets of New York. It’s giving New York girls do it best.
PRISCAVera is a New York based women’s wear brand established by Prisca Vera Franchetti in 2015.
Defined by a relaxed and refined elegant aesthetic, PRISCAVera focuses on the collocation of youth culture and traditional craftsmanship, delivering a high-quality product that reflects an effortlessly cool and sophisticated attitude.
The collection is currently available online and at select retailers worldwide.
Leave a Reply