In Barcelo’s universe, fashion isn’t designed it’s written. Each garment, each thread, each silhouette is part of an unfolding narrative a story told in chapters, like episodes from a world that doesn’t quite exist yet, but somehow feels familiar.
“The idea was to build a brand that doesn’t follow the traditional format,” he says softly. “Something more like a series where every collection becomes an episode, revealing new characters, new cities, new fragments of a world in motion.”
This world is not so far from our own. A near future that mirrors today’s obsessions power, technology, control only pushed a little further, until it starts to blur. Here, the powerful monopolize not just economies but emotions. Here, the garments are both armor and confession.
The Story Before the Stitch
Before there were clothes, there were characters.
He began not with fabric, but with fiction imagining who these people are, what they fear, what they protect, and what they hide. “I create the characters first,” he explains. “Then I decide what they would wear, what the texture feels like, how the light would move across the fabric.”
He draws from the worlds of Blade Runner, Star Wars, The Mandalorian stories that dream of the future but ache with something human. Each piece becomes an extension of its character worn not for style, but survival.
It’s a process more like directing than designing. A cinematic ritual where concept and craft orbit the same sun.
The Language of Disguise
At the heart of the first capsule lies an obsession with concealment. The beauty of being unseen. “I’ve always been fascinated by the idea of hiding in plain sight,” Barcelo says. “The feeling of being a ghost in the crowd.”
He builds with layers, blurs, and muted reflections silhouettes that move like shadows. His garments don’t demand attention; they withdraw it. But up close, the details whisper technical fabrics, structured tailoring, a quiet sense of precision.
It’s the duality of existence: the wish to disappear, and the desire to be understood.
A World You Can Wear
What Barcelo is building isn’t a brand it’s a world you can enter. Every collection extends the narrative, and every customer becomes a participant in the story’s evolution. “I want people to feel like they’re watching their favorite film,” he says, “except they’re part of it.”
It’s fashion as fiction, garment as portal. A new form of storytelling where narrative and materiality intertwine where the act of dressing becomes the act of world-building.
In the quiet of the studio, he’s not designing clothes.
He’s designing universes.
And somewhere within the folds of fabric between shadow and light Barcelo’s story continues.
